Multi-talented actress, recording artist and model, Zendaya is a busy, busy young lady. Earlier this year I got to sit down with Zendaya to discuss her upcoming fashion collection Daya By Zendaya and I’m excited to announce that it finally launched this past week.
When I spoke to Zendaya in January she stated that she wanted to be very hands on in creating the style and she also wanted to make sure that the collection stayed at an affordable price point. When I first I viewed it was just shoes but, she said her vision was to expand into clothing and accessories as well.
It looks like she has done just that by partnering with IconMod LLC, a fully vertical, digital commerce and media company, to build the cutting edge dayabyzendaya.com platform.
You can view the collection by visiting www.DayabyZendaya.com. Zendaya will officially unveil Daya by Zendaya with surprise appearances for fans at three pop up store locations in New York, Chicago and Los Angeles on Saturday, November 5. For pop up details, new releases, updates and more, follow us on Facebook, Instagram and Twitter.
In the meantime, check out my interview with the beautiful COVERGIRL:
