Play Fair is Back In NYC This Weekend! (Nov 4 – 5)

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play Fair 2017Play Fair is back and bigger than ever! Hosted by The Toy Association in partnership with LeftField Media, the second annual public celebration of play and entertainment for all ages returns to the Javits Center on Saturday, November 4th and Sunday, November 5th. The immersive, experience-rich event nearly triples in size compared to last year, providing more than 30,000 families and fans with an action-packed weekend of play in an expanded 230,000 square feet of space.

play Fair 2017

Play Fair’s immersive, experience-rich event welcomes leading children’s entertainment company Spin Master and the world’s leading dedicated toy and baby products retailer, Toys“R”Us, as presenting sponsors. In addition, the event features the Toys“R”Us Main Stage, hosted by Greg T from the Elvis Duran Morning Show; a brand-new activity stage, showcasing STEAM programming and interactive panel sessions; greater hands-on exhibits and demonstrations; awe-inspiring displays; talent appearances and meet & greets; two dedicated screening rooms; engaging programming; and more than 75 new and beloved toy and entertainment brands. At Play Fair, attendees can feel, touch, and take home their favorite toys and games — and be the first to glimpse the toys of tomorrow.

play Fair 2017

Highlights include:

  • Larger-than-life play experiences, stage activities, and consumer challenges, including a Minecraft VR station, NERF Arena, augmented reality Ben 10 experience, Builders demos with Magformers, ALEX® SPA experience, giant LEGO Brick Piles and Race Ramps, live product unboxings, Jedi Training with the Empire Saber Guild, a Shopkins Fashion Show, and so much more!
  • Celebrity guests, including Mindy Thomas, co-host of NPR’s “Wow in the World,” the Radio City Rockettes, COOL SCHOOLS’s hugely popular YouTube sensation, Crafty Carol, Jennifer Oxley and Billy Aronson, creators of the “totally awesome” Emmy Award-winning series PEG + CAT on PBS KIDS, Buddy the Elf from ELF the Musical, WWE® Superstar Big Show® and WWE® Superstar Daniel Bryan, YouTube stars The Engineering Family, and more!
  • More than 75 exhibitors including Cartoon Network, Hasbro, K’NEX, LEGO, Nickelodeon, Midtown Comics, ALEX Brands, Moose Toys, Maddie Rae’s Slime Glue, LeapFrog, The New York Doll Company, Snazaroo, Candlewick Press, VTech, Kvellix, Inc. (NUTSO) and WowWee.
  • GUINNESS WORLD RECORDS ™ attempt by 12-year-old slime glue entrepreneur Madison Greenspan of Maddie Rae’s Slime Glue. Join Madison as she and her team attempt to make over six tons of slime!

The inaugural Play Fair was held in February 2016 with a sold-out crowd of more than 20,000 parents, children, and toy enthusiasts. Building on last year’s success, the upcoming Play Fair will also feature more character appearances, and the Toys”R”Us main stage will double its seating to accommodate twice the number of excited fans. More information about Play Fair’s special features can be found at For general information about the event, visit and follow Play Fair on Twitter and Facebook.Play Fair 2017